Our Vision

Smiling CJOver the last four years, we have seen CJ’s Thumbs Up Foundation grow in amazing ways.  When we set out to start this organization, our mission was clear.  We wanted to honor Charlotte Jennie’s memory by serving families in their time of need.  We do this through meals (almost 3000 served this year alone) and financial assistance (about $50K given to over 100 families since 2010).  We are serving many needs of the Richmond, VA community and have exceeded our goals every year of our existence.

All of this is made possible through the leadership of our Board and Staff, the work of many volunteers, and the many donations (big and small) that come from YOU, our caring NETWORK.  As proud as we are of everything CJSTUF has accomplished, we are not content. Over the last year, our Board of Directors launched efforts towards a Strategic Plan that will help us go to the next level.

In September, our Board adopted the following Vision statement for our organization:

“We want CJSTUF to be the hub that connects families to

financial, educational, and emotional resources

while they manage their child’s illness.”

In order to accomplish this vision, we must continue the strategic expansion of our current programs while developing opportunities with new partners.

Here are some of the highlights for how we will grow in the coming months:

  • MealfairiesBeginning in 2014, CJSTUF will expand its efforts to serve the needs of families at UVA Health Systems in Charlottesville, VA.  This will start with financial assistance grants but we hope to expand the program with meals and other opportunities as the needs present.
  • As of December, I will step down from my position as Executive Director.  I won’t be going far from the organization.  I hope to continue serving CJSTUF as a Board Member or in other capacities.  Michelle Alford, our current Event Coordinator, will assume the role of Managing Director and Roger will continue to work for the foundation with the new title of Director of Programs. As key program staff for CJSTUF, Michelle and Roger can expand their roles in planning both fundraisers and program services for the organization.
  • We will continue to work with C4 and other Richmond area organizations to coordinate service delivery and support for families at Children’s Hospital of Richmond at VCU and Ronald McDonald House of Richmond through financial assistance, patient education, and our Meal Fairies program.


Thank you for helping us get this far. Thank you for helping us grow.  Thank you for helping us in our quest to achieve this vision.

Rachel Reynolds
Executive Director & Co-Founder CJSTUF
Mama to CJ




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